2017 General Election

During the General Election, Momentum mobilised thousands of volunteers to campaign for Labour through a dynamic mix of online and offline tactics. Being a people-powered grassroots movement, every volunteer contributed to Labour’s extraordinary electoral comeback. Of the 30 constituencies we targeted, all but five were won.

Here’s what we achieved:

  • Momentum and organisers from Bernie Sanders’ 2016 presidential campaign held over 40 trainings nationwide – giving 3,000 activists the skills to canvass more effectively.
  • 100,000 people used the ‘mynearestmarginal’ app to canvass in key marginal seats.
  • In the last week of the campaign, over 1 in 3 Facebook users in the UK watched an entire Momentum video. The best performing video, ‘Tory Britain 2020’, reached 5.4 million views in just two days.
  • Nearly 10,000 people took our election day pledge to take the day off work to volunteer – together knocking on more than 1.2 million doors.
  • Momentum contacted over 400,000 mostly young people reminding them to vote on June 8 through a ‘cascade’ – a people-powered messaging tool via WhatsApp.

Constituencies such as Battersea, Brighton Kemptown, Crewe & Nantwich, and Derby North all saw large Momentum mobilisations and swung to Labour. Momentum members and volunteers were central to winning these seats.

Join the campaign

By clicking 'submit' you are consenting to receive email updates about our campaigns, campaigns we support, and how you can support and be part of them. For more information please see our privacy policy

Copyright © Peoples Momentum 2015 -
All Rights Reserved