About Momentum

Momentum might be a young organisation, but that hasn’t held us back. Our members and supporters up-and-down the country are transforming the Labour Party and Britain for the better.

Harnessing people-power, technology and networks, we’ve won seats for Labour, changed minds about the solutions to the biggest crises of our time and altered the direction of travel for British politics. Our aim is simple: we’re creating a society for the many, not the few.

Momentum might be a young organisation, but that hasn’t held us back. Our members and supporters up-and-down the country are transforming the Labour Party and Britain for the better.

Harnessing people-power, technology and networks, we’ve won seats for Labour, changed minds about the solutions to the biggest crises of our time and altered the direction of travel for British politics. Our aim is simple: we’re creating a society for the many, not the few.

The real story of Momentum is made up of the hundreds of thousands of small actions taken by its grassroots members across the UK. The local campaigns, meetings, street stalls, pop-up phone banks, events, creative content – it isn’t an exaggeration to say the sum of these acts have changed the face of British politics.

Here are some of the most memorable moments of the campaigns that we’ve been in involved in so far.

The real story of Momentum is made up of the hundreds of thousands of small actions taken by its grassroots members across the UK. The local campaigns, meetings, street stalls, pop-up phone banks, events, creative content – it isn’t an exaggeration to say the sum of these acts have changed the face of British politics.

Here are some of the most memorable moments of the campaigns that we’ve been in involved in so far.

October 2015 – Democracy in Action

In the weeks immediately following Jeremy Corbyn’s election as Labour Leader, Momentum launch its first national campaign – ‘Democracy SOS’ – a mass voter registration drive in partnership with the TSSA union.

40 events take place on one day alone, and 150,000 conversations take place through street stalls across the country, informing people that those not on the electoral register before the 2015 deadline will be left out of the electoral boundary review.

October 2015 – Democracy in Action

In the weeks immediately following Jeremy Corbyn’s election as Labour Leader, Momentum launch its first national campaign – ‘Democracy SOS’ – a mass voter registration drive in partnership with the TSSA union.

40 events take place on one day alone, and 150,000 conversations take place through street stalls across the country, informing people that those not on the electoral register before the 2015 deadline will be left out of the electoral boundary review.

November 2015 – Victory in Oldham

Enthusiastic activists travel from across the country on coaches organised by Momentum to campaign for the Labour candidate Jim McMahon in the Oldham West and Royton by-election, the first election since Jeremy Corbyn became leader.

Labour wins with an increased share of the vote.

November 2015 – Victory in Oldham

Enthusiastic activists travel from across the country on coaches organised by Momentum to campaign for the Labour candidate Jim McMahon in the Oldham West and Royton by-election, the first election since Jeremy Corbyn became leader.

Labour wins with an increased share of the vote.

December 2015 – No to Syria Bombing

Momentum members join peace campaigners in a call to oppose the Conservative government’s proposal to bomb Syria. Over 30,000 Labour members lobby their Labour MPs via social media.

The campaign culminated in thousands of people attending demonstrations across the UK.

December 2015 – No to Syria Bombing

Momentum members join peace campaigners in a call to oppose the Conservative government’s proposal to bomb Syria. Over 30,000 Labour members lobby their Labour MPs via social media.

The campaign culminated in thousands of people attending demonstrations across the UK.

January 2016 – Fighting Austerity

In response to communities being caught in the grips of austerity, some local Momentum groups start to collect and volunteer for food banks.

This is a fantastic collection by local group Barnsley Momentum to help people in their local area.

January 2016 – Fighting Austerity

In response to communities being caught in the grips of austerity, some local Momentum groups start to collect and volunteer for food banks.

This is a fantastic collection by local group Barnsley Momentum to help people in their local area.

March 2016 – People’s PPE

Following its launch in January, Momentum activists in east London hold their second ‘People’s PPE’ event with economists Ann Pettifor and Yanis Varoufakis – bringing radical economics and political discussion into the heart of the community.

March 2016 – People’s PPE

Following its launch in January, Momentum activists in east London hold their second ‘People’s PPE’ event with economists Ann Pettifor and Yanis Varoufakis – bringing radical economics and political discussion into the heart of the community.

April – May 2016 – #Momentum4Labour

Tens of thousands of activists canvass for Labour in the local elections, including the four mayoral elections, as part of Momentum’s ‘#Momentum4Labour’ campaign.

Members take creative action to spice up the campaign to elect Sadiq Khan as Mayor of London, including a ‘Where’s Zack’s Tax?’ stunt. Labour are successful in all 4 mayoral elections.

April – May 2016 – #Momentum4Labour

Tens of thousands of activists canvass for Labour in the local elections, including the four mayoral elections, as part of Momentum’s ‘#Momentum4Labour’ campaign.

Members take creative action to spice up the campaign to elect Sadiq Khan as Mayor of London, including a ‘Where’s Zack’s Tax?’ stunt. Labour are successful in all 4 mayoral elections.

April – June 2016 – #YourReferendum

Momentum campaigns to remain in the EU, alongside Labour In and Another Europe Is Possible.

‘#YourReferendum’ is launched – an open source, online platform for campaigning and organising tools to take the debate out of Westminster and into our communities.

April – June 2016 – #YourReferendum

Momentum campaigns to remain in the EU, alongside Labour In and Another Europe Is Possible.

‘#YourReferendum’ is launched – an open source, online platform for campaigning and organising tools to take the debate out of Westminster and into our communities.

June 2016 – Keep Corbyn, Build Our Movement

In response to the resignation of Labour MPs and an attempt to force out the elected Leader of the Labour Party, Momentum calls a ‘Keep Corbyn. Build our Movement’ event.

With just 24 hours notice, over 10,000 people join a rally in Parliament Square, London.

June 2016 – Keep Corbyn, Build Our Movement

In response to the resignation of Labour MPs and an attempt to force out the elected Leader of the Labour Party, Momentum calls a ‘Keep Corbyn. Build our Movement’ event.

With just 24 hours notice, over 10,000 people join a rally in Parliament Square, London.

June – September 2016 – Call for Corbyn

Momentum forms the backbone of the campaign to re-elect Jeremy Corbyn as Leader of the Labour Party. Borrowing ‘big organising’ techniques from the Bernie Sanders campaign, hundreds of activists host ‘Campaign Call Outs’, pop up phone-banks in their homes inspired by ‘Bernie’s ‘Barnstorms’.

These local meetups result in over 100,000 calls made, using the ‘Call for Corbyn’ phone-canvassing app. Thanks to this nationwide effort, Jeremy Corbyn is re-elected with an increased mandate.

June – September 2016 – Call for Corbyn

Momentum forms the backbone of the campaign to re-elect Jeremy Corbyn as Leader of the Labour Party. Borrowing ‘big organising’ techniques from the Bernie Sanders campaign, hundreds of activists host ‘Campaign Call Outs’, pop up phone-banks in their homes inspired by ‘Bernie’s ‘Barnstorms’.

These local meetups result in over 100,000 calls made, using the ‘Call for Corbyn’ phone-canvassing app. Thanks to this nationwide effort, Jeremy Corbyn is re-elected with an increased mandate.

September 2016 – The World Transformed, Liverpool

Momentum presents The World Transformed (TWT), a four-day fringe festival taking place alongside the Labour Party conference in Liverpool.

Foregrounding art, music and culture in unison with political discussions, there are 250 hours worth of sessions and over 5,000 people attend.

September 2016 – The World Transformed, Liverpool

Momentum presents The World Transformed (TWT), a four-day fringe festival taking place alongside the Labour Party conference in Liverpool.

Foregrounding art, music and culture in unison with political discussions, there are 250 hours worth of sessions and over 5,000 people attend.

October 2016 – Supporting the Ritzy Campaign

Momentum supports the Ritzy Living Wage campaign, building awareness of the cinema workers’ industrial action through social media and online videos.

The movement spreads to several other Picturehouse cinemas in London and Brighton, and local communities boycott the cinemas and join picket lines in solidarity with the workers.

October 2016 – Supporting the Ritzy Campaign

Momentum supports the Ritzy Living Wage campaign, building awareness of the cinema workers’ industrial action through social media and online videos.

The movement spreads to several other Picturehouse cinemas in London and Brighton, and local communities boycott the cinemas and join picket lines in solidarity with the workers.

January 2017 – Building Grassroots Power

Newcastle-based Momentum activists, who set up ‘Talk Socialism’, run a ‘Train the Trainer’ workshop in York, empowering other members to lead participatory political education events.

Meanwhile dozens of Momentum groups host community screenings of Ken Loach’s award-winning ‘I, Daniel Blake’ film and hold collections for food banks across the UK.

January 2017 – Building Grassroots Power

Newcastle-based Momentum activists, who set up ‘Talk Socialism’, run a ‘Train the Trainer’ workshop in York, empowering other members to lead participatory political education events.

Meanwhile dozens of Momentum groups host community screenings of Ken Loach’s award-winning ‘I, Daniel Blake’ film and hold collections for food banks across the UK.

February 2017 – Victory in Stoke-on-Trent

By-elections in Stoke-on-Trent Central and Copeland are called. Thousands of Momentum members mobilise to campaign for both elections, and a carpooling web app is launched to help members share journeys to campaign days. Ken Loach joins the campaign in both seats.

The Labour Party candidate Gareth Snell wins the Stoke-on-Trent seat.

February 2017 – Victory in Stoke-on-Trent

By-elections in Stoke-on-Trent Central and Copeland are called. Thousands of Momentum members mobilise to campaign for both elections, and a carpooling web app is launched to help members share journeys to campaign days. Ken Loach joins the campaign in both seats.

The Labour Party candidate Gareth Snell wins the Stoke-on-Trent seat.

March 2017 – Take Back Control

John McDonnell, Diane Abbott, Rachael Maskell and Clive Lewis join The World Transformed for a nationwide, post-Brexit ‘Take Back Control’ tour.

Events take place in leave-voting constituencies across the country, such as Bradford, Plymouth and Sunderland, bringing together those who voted Leave and Remain to discuss their priorities for Brexit.

March 2017 – Take Back Control

John McDonnell, Diane Abbott, Rachael Maskell and Clive Lewis join The World Transformed for a nationwide, post-Brexit ‘Take Back Control’ tour.

Events take place in leave-voting constituencies across the country, such as Bradford, Plymouth and Sunderland, bringing together those who voted Leave and Remain to discuss their priorities for Brexit.

March 2017 – Building to Win

Our inaugural members conference takes place in Birmingham, Building to Win.

This brings together 600 activists for a day of discussions, activist training and skill shares from across the grassroots.

March 2017 – Building to Win

Our inaugural members conference takes place in Birmingham, Building to Win.

This brings together 600 activists for a day of discussions, activist training and skill shares from across the grassroots.

May – June 2017 – Snap Election

Momentum launches its General Election campaign, drawing on an mix of innovative online and offline tactics:

  • Experienced organisers from Bernie Sanders’ campaign fly in to hold over 40 campaign trainings nationwide. 3,000 people are skilled-up to hold persuasive conversations across the country.
  • More than 100,000 people use ‘Mynearestmarignal’ to canvass in marginal seats, whilst 10,000 pledge to take the day off work volunteer on election day, knocking on more than 1.2 million doors.
  • 400,000 people are reminded to vote via WhatsApp messaging and and nearly 1 in 3 Facebook UK users view a Momentum video. One Momentum film alone – ‘Daddy Do You Hate Me?’ – is watched by nearly 8 million people.

Of the 30 constituencies Momentum targets, all but five are won.

May – June 2017 – Snap Election

Momentum launches its General Election campaign, drawing on an mix of innovative online and offline tactics:

  • Experienced organisers from Bernie Sanders’ campaign fly in to hold over 40 campaign trainings nationwide. 3,000 people are skilled-up to hold persuasive conversations across the country.
  • More than 100,000 people use ‘Mynearestmarignal’ to canvass in marginal seats, whilst 10,000 pledge to take the day off work volunteer on election day, knocking on more than 1.2 million doors.
  • 400,000 people are reminded to vote via WhatsApp messaging and and nearly 1 in 3 Facebook UK users view a Momentum video. One Momentum film alone – ‘Daddy Do You Hate Me?’ – is watched by nearly 8 million people.

Of the 30 constituencies Momentum targets, all but five are won.

July 2017 – Unseat

In partnership with Owen Jones, Momentum launches the ‘Unseat’ campaign, mobilising members to campaign in seats where Conservative MPs have small majorities. Each event involves activist training, day-long canvassing followed by drinks.

Thousands attend Unseat events in seats held by Education Secretary Justine Greening, former DWP Secretary of State Iain Duncan Smith, and former Mayor of London Boris Johnson.

July 2017 – Unseat

In partnership with Owen Jones, Momentum launches the ‘Unseat’ campaign, mobilising members to campaign in seats where Conservative MPs have small majorities. Each event involves activist training, day-long canvassing followed by drinks.

Thousands attend Unseat events in seats held by Education Secretary Justine Greening, former DWP Secretary of State Iain Duncan Smith, and former Mayor of London Boris Johnson.

August 2017 – National Training Network

Momentum launches a national training network tasked with training Labour Party members in over 100 marginal constituencies over the next year.

The network offers workshops in persuasive canvassing techniques, making viral videos, generating local press coverage, understanding the Labour Party and organising in local communities.

August 2017 – National Training Network

Momentum launches a national training network tasked with training Labour Party members in over 100 marginal constituencies over the next year.

The network offers workshops in persuasive canvassing techniques, making viral videos, generating local press coverage, understanding the Labour Party and organising in local communities.

September 2017 – #McStrike

Momentum works alongside the Bakers Union to support the McDonald’s workers’ industrial action, launching a video interviewing some of the striking workers. The video is seen by over 2 million people, including a quarter of all McDonald’s workers in the UK.

The video provokes nationwide coverage for the strike, raising awareness amongst both McDonald’s workers and workers in the wider leisure/hospitality industry, and leads to the biggest wage rise in a decade for McDonalds employees at company-owned restaurants.

September 2017 – #McStrike

Momentum works alongside the Bakers Union to support the McDonald’s workers’ industrial action, launching a video interviewing some of the striking workers. The video is seen by over 2 million people, including a quarter of all McDonald’s workers in the UK.

The video provokes nationwide coverage for the strike, raising awareness amongst both McDonald’s workers and workers in the wider leisure/hospitality industry, and leads to the biggest wage rise in a decade for McDonalds employees at company-owned restaurants.

September 2017 – The World Transformed, Brighton

The second ‘The World Transformed’ festival takes place, bringing together politics, culture, art and community. Spanning nine venues across Brighton, the festival sees over 5,000 people attend 250 hours of talks, workshops, art exhibitions and parties.

At the Labour Party Conference itself, thousands of members aiming to make the party more democratic vote for the Labour Party Democracy Review, giving every Labour member the chance to share their views about how the party can become more inclusive, open and democratic.

September 2017 – The World Transformed, Brighton

The second ‘The World Transformed’ festival takes place, bringing together politics, culture, art and community. Spanning nine venues across Brighton, the festival sees over 5,000 people attend 250 hours of talks, workshops, art exhibitions and parties.

At the Labour Party Conference itself, thousands of members aiming to make the party more democratic vote for the Labour Party Democracy Review, giving every Labour member the chance to share their views about how the party can become more inclusive, open and democratic.

December 2017 – Save our Post Office

Momentum partners with the CWU to campaign for the protection of vital Post Office services.

A mock Christmas video is launched which highlights the deteriorating service provided by the privatised Royal Mail. This gains over half a million views across Facebook and Twitter.

December 2017 – Save our Post Office

Momentum partners with the CWU to campaign for the protection of vital Post Office services.

A mock Christmas video is launched which highlights the deteriorating service provided by the privatised Royal Mail. This gains over half a million views across Facebook and Twitter.

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