Momentum launches its General Election campaign, drawing on an mix of innovative online and offline tactics:
- Experienced organisers from Bernie Sanders’ campaign fly in to hold over 40 campaign trainings nationwide. 3,000 people are skilled-up to hold persuasive conversations across the country.
- More than 100,000 people use ‘My Nearest Marginal’ to canvass in marginal seats, whilst 10,000 pledge to take the day off work volunteer on election day, knocking on more than 1.2 million doors.
- 400,000 people are reminded to vote via WhatsApp messaging and and nearly 1 in 3 Facebook UK users view a Momentum video. One Momentum film alone – ‘Daddy Do You Hate Me?’ – is watched by nearly 8 million people.
Of the 30 constituencies Momentum targets, all but five are won.