Momentum works alongside the Bakers Union to support the McDonald’s workers’ industrial action, launching a video interviewing some of the striking workers. The video is seen by over 2 million people, including a quarter of all McDonald’s workers in the UK.
The video provokes nationwide coverage for the strike, raising awareness amongst both McDonald’s workers and workers in the wider leisure/hospitality industry, and leads to the biggest wage rise in a decade for McDonalds employees at company-owned restaurants.