Momentum mobilises tens of thousands of people to knock on doors in marginal constituencies and talk to millions of voters across the country. Momentum’s campaign efforts consist of:
- An online campaign map hosting hundreds of campaign events, including canvassing sessions, phone bank parties, street stalls, campaign HQs, rallies, activist socials and campus events. The map hosted 28,000 campaign events in constituencies up and down the nation, with over 124,000 unique users viewing the site more than 2 million times over the course of the election.
- A viral video response unit to reach millions in marginal constituencies on social media, and ramping up Facebook advertising to micro-target specific messages at voters in key marginals. Momentum’s videos attracted around 60m views and were viewed by 1 in 3 UK Facebook users. One video alone amassed 8.2m views.
- A huge voter registration drive, including one-on-one support for activists organising their own local voter registration events, targeting thousands of people in marginals with Facebook advertising, and flooding marginal constituencies with flyers, posters and stickers.
- A campaign to recruit activists to give at least a week to the campaign full time, supporting them to make the largest impact, either volunteering with Momentum or in a marginal. Over 1800 signed up to become ‘Labour Legends’, pledging to commit an average of 2 weeks of full-time campaigning. Momentum placed more than 400 of these volunteer activists with local campaigns in 56 marginals across Britain.
- Campus tours in marginal constituencies, working closely with youth groups and further education colleges to register young voters in marginal constituencies
- A ‘Digital Army’ made up of thousands of Labour supporters to amplify key political moments on social media and make big political moments go viral. More than 3,000 offered their skills as digital volunteers.
- Around 1,500 people attended 24 ‘Let’s Go’ events since the start of the election, in which Momentum trained up activists to have persuasive conversations on the doorstep.
- Weekly public strategy calls for thousands of activists to explain changing campaign priorities and mobilise for key campaign events, including a launch call tomorrow night with Jeremy Corbyn.
- Digital and creative networks to organise designers, developers and creatives to build and amplify independent digital and creative projects that will help Labour win
- A major fundraising drive that raised near to £1m
- A campaign to get thousands of people out on the doorstep on polling day to get out the vote